In the early 2000s, they were recognized as independent stories in a “snack-culture” format. Webtoon was created by the mobile internet ecosystem. Gripping plots, interesting characters, and exquisite art make millions of fans obsessed with these revolutionary comics. If you’re familiar with K-dramas (Korean dramas) such as Itaewon Class, True Beauty, and What’s Wrong With Secretary Kim?, you have to know that they all were adaptations based on highly popular webtoon series. ” The webtoon reader community around the world is quickly expanding, making the webtoon a “syndrome” in the current generation. The name itself is a compound word, derived from “ web site” and “car toon. In other words, it is the counterpart of manga in South Korea. Originating in Korea, webtoon (웹툰) is colorized mobile and digital comics, an offshoot of the older Korean manhwa. Social Media Management and Content Creation.Multilingual Customer Support and other BPO Services.Film and Video Translation and Subtitling Services.Audio Clips and Web Novels Translation and Localization.Converting Webtoon to a Comic Page and Vice Versa.Catalan, Austrian German, Brazilian Portuguese, Portugal Portuguese Native Speakers.We're thrilled to shake up the global comics landscape with Tappytoon as our trusted partner on many exciting ventures. "We've seen firsthand with our hit Solo Leveling that readers around the globe are clamoring for new, well-made stories from Korea. With leading entertainment company CJ ENM, Tappytoon finalized an agreement to convert K-dramas into webtoons and web novels.
It completed investments in and acquisitions of global webtoon production companies C&C Revolution and Maru Comics and set up a new joint venture with Redice Studio, producers of Solo Leveling and BTS webtoon 7Fates: Chakho, called Studio Alive to create original content. The platform plans to increase IP productions by an average of 30% yearly.
In addition to massive user growth, Tappytoon is ramping up content production through acquisitions, partnerships, and investments. Partnerships and focused content strategy to further accelerate growth in subscriber base According to a New York Times article, demand for vertical scrolling comics is exploding among millennials, Gen Zers, and females. The global webtoon market was valued at $3.7 billion in 2021 and is projected to reach $56 billion by 2030 (source: Allied Market Research ). "Fast forward to today and we're astonished by Tappytoon's growth and the new opportunities to expand our content footprint with our partners." We saw the need for high-quality, vetted translations, which led us to create a platform for webtoon fans worldwide to immerse themselves in these stories," said Sun Bang, co-founder and CEO of Tappytoon. "When we launched Tappytoon, Korean comics and webtoons were already gaining popularity. This diverse range of stories breaks away from the familiar costumed superheroes of American comics. A key factor driving interest among this audience is the variety of genres available on Tappytoon's platform, including fantasy, martial arts such as Solo Leveling, BL (Boy's Love), female-oriented romance fantasy, and K-Drama adaptations. Gen Z accounts for Tappytoon's most significant audience slice, with 71% of its readers between 18-24 years old and 74% identifying as female.
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Tappytoon has also exceeded 380 million views globally on its internet platform and mobile app.Īmericans' growing enthusiasm and consumption of Korean entertainment, digital content, and K-Comics, aka manhwa, have contributed to Tappytoon's 200% average annual sales growth and its #1 ranking in Android and Apple's app comics category in North America and Europe-just two years after its 2016 launch. As of November 2022, the platform hit 7 million registered members, with the US representing 78.6% (approximately 5.5 million members) of its readership. Tappytoon, a leading global Korean webtoon and web novel content platform, today announced several significant achievements. Los Angeles and Seoul, Decem– K-Drama, K-Pop, K-Beauty – and now K-Comics – are fast becoming America's latest Korean pop culture phenomenon.
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